Shoreditch, the human zoo.

If you’ve been to Shoreditch, especially in the 90’s and 00’s, you’ll probably get why this brand expressed the idea of Shoreditch being a human zoo.

This brand launch campaign featured building wrap street scene illustrations packed with actual locals and amusing archetypes. Characters lifted from the illustrations featured on ‘A’ boards across east London, and as digital assets the The Estate Office Shoreditch’s website.